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Brand promise definition

What makes your brand unique and stand out from competition? Defining your brand promise early on ensures your innovation is readily marketable and it is key for also acquiring future financing. This tool helps you to define your brand identity in the simple and understandable way and position your brand better against competition.

Both ecosystem facilitators, and any member of open innovation ecosystem can benefit from all the Playbook tools.

The purpose of the tool

Defining your brand promise early on ensures your innovation is readily marketable and it is key for also acquiring future financing.

  • At this point value creations, brand promises and business models are defined for commercialization phase
  • This phase for facilitator is all about supporting with tools for validation of the innovation concepts
  • In the growth phase, project portfolios are also busy disseminating results to wider audiences

Options for the facilitator

Free methods and canvases.


Free methods and canvases.

The Open Innovation Readiness tool lets you test your company's readiness for open innovation.

Brand promise - Method

Portfolio projects create different brands. Brand promise tool helps them to differentiate from competition and define necessary brand elements.

Brand promise - Canvas

Brand promise canvas creates statements that define your brand positioning and brand category. The canvas helps you to define how your target group uses your service in order to benefit from it. The brand positioning statement describes why they use your service.

Brand promise - Canvas.

Download the workshop materials

Get the most out of this tool with facilitation

Choose the facilitator training package

Tailored workshops for organizations

Good facilitation is about designing and managing the processes effectively.

Explore, Build, Grow or Transform

The target for this training session is to train your organization to use the tools on one workshop topic selected by you. The apporach is “train the trainer” , where our trainer facilitates a half a day workshop with you for your ecosystem.

The packages includes:

  • All tools related to the workshop including step-by-step instructor guidelines and pre-filled template examples
  • Additional resources
  • 2-3 hour online pre-planning session with introduction to the tools
  • Online co-creation tools & template examples
  • Half a day workshop facilitation for your ecosystem with train-the-trainer support

Package price: 2970 €

Facilitator training package

This tailored workshop for organizations is designed for "train-the-trainer" approach for organizations who need ecosystem facilitation.

Explore, Build, Grow or Transform

In this training package, we provide a 3 half-a-day online training session on how to use the Playbook tools in fast and simple way.

The packages includes:

  • Online co-creation tools & template examples
  • 3 half-a-day online training sessions (3-4h)
  • Access to all tools & content used in training session
  • Opportunity to buy all the tools and templates with additional lower price (2-year licence)
  • After completion of the course, you receive course certificate and badge

Package price: 450 €