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Value proposition

Value proposition canvas is widely used tool and there are several different versions available. Our tool helps you simply define what are the customer pains and gains and jobs our service/product is creating or relieving.

Any tools that are free of use can be edited and shared under Creative Commons license.

The purpose of the tool

Tool helps you simply define what are the customer pains and gains and jobs our service/product is creating or relieving.

  • This phase for facilitator is all about supporting with tools for validation of the innovation concepts
  • At this point value creations, brand promises and business models are defined for commercialization phase
  • In the growth phase, project portfolios are also busy disseminating results to wider audiences

Options for the facilitator

Tailored workshops for organizations

Tailored packages for organizations.

Value proposition Method.

Value proposition Method

The value proposition should simply state how your product or service helps your customer and takes care of their “jobs”for them. This premium tool requires facilitation training support and gives you extra tools for your facilitation (online tools and canvases provided for online facilitation).

Value proposition - Canvas

This canvas tool is simple version of widely used versions of value proposition canvas. In one chart it defines the customer pains/gains and customer jobs. Mirroring those needs and benefits, the canvas is a checklist if your service/product creates gains and relieves pains for the customer in question.

Value proposition - Canvas.

Buy the workshop materials

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Get the most out of this tool with facilitation

Choose the facilitator training package

Tailored workshops for organizations

Good facilitation is about designing and managing the processes effectively.

Explore, Build, Grow or Transform

The target for this training session is to train your organization to use the tools on one workshop topic selected by you. The apporach is “train the trainer” , where our trainer facilitates a half a day workshop with you for your ecosystem.

The packages includes:

  • All tools related to the workshop including step-by-step instructor guidelines and pre-filled template examples
  • Additional resources
  • 2-3 hour online pre-planning session with introduction to the tools
  • Online co-creation tools & template examples
  • Half a day workshop facilitation for your ecosystem with train-the-trainer support

Package price: 2970 €

Facilitator training package

This tailored workshop for organizations is designed for "train-the-trainer" approach for organizations who need ecosystem facilitation.

Explore, Build, Grow or Transform

In this training package, we provide a 3 half-a-day online training session on how to use the Playbook tools in fast and simple way.

The packages includes:

  • Online co-creation tools & template examples
  • 3 half-a-day online training sessions (3-4h)
  • Access to all tools & content used in training session
  • Opportunity to buy all the tools and templates with additional lower price (2-year licence)
  • After completion of the course, you receive course certificate and badge

Package price: 450 €