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MCRL market and commercial readiness tool

The purpose of the workshop method is to assist innovations and RDI projects systematically assess their market and commercial readiness and develop strategies to achieve their market and commercial goals. The MCRL assessment scale provides a structured framework for evaluating and planning the market and commercial journey.

Any tools that are free of use can be edited and shared under Creative Commons license.

The purpose of the tool

Foresight tools 720 uses PESTLE factors in order to co-create a joint vision of a likely future.

  • To support RDI projects/innovations to assess and advance their innovation’s Market and commercial readiness levels​
  • The tool helps to identify the current market and commercial readiness levels of the innovation, define the target readiness level, and outline measures to reach the target MCRL

Options for the facilitator

Tailored workshops for organizations

Tailored packages for organizations.

MCRL tool workshop – Method

MCRL Workshop Canvas

Download -MCRL readiness method
Download - MCRL canvas A4

Get the most out of this tool with facilitation

Choose the facilitator training package

Tailored workshops for organizations

Good facilitation is about designing and managing the processes effectively.

Explore, Build, Grow or Transform

The target for this training session is to train your organization to use the tools on one workshop topic selected by you. The apporach is “train the trainer” , where our trainer facilitates a half a day workshop with you for your ecosystem.

The packages includes:

  • All tools related to the workshop including step-by-step instructor guidelines and pre-filled template examples
  • Additional resources
  • 2-3 hour online pre-planning session with introduction to the tools
  • Online co-creation tools & template examples
  • Half a day workshop facilitation for your ecosystem with train-the-trainer support

Package price: 2970 €

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Facilitator training package

This tailored workshop for organizations is designed for "train-the-trainer" approach for organizations who need ecosystem facilitation.

Explore, Build, Grow or Transform

In this training package, we provide a 3 half-a-day online training session on how to use the Playbook tools in fast and simple way.

The packages includes:

  • Online co-creation tools & template examples
  • 3 half-a-day online training sessions (3-4h)
  • Access to all tools & content used in training session
  • Opportunity to buy all the tools and templates with additional lower price (2-year licence)
  • After completion of the course, you receive course certificate and badge

Package price: 450 €

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